SEO (Search Engine Optimization) is the process of improving a website so it appears higher in search engine results like Google. It helps increase organic traffic, online visibility, and potential customers without relying only on paid advertising. SEO helps businesses improve their online visibility and reach potential customers through search engines like Google. By optimizing website content, keywords, technical elements, and local presence, businesses can attract more organic traffic, build brand awareness, and generate valuable .It also includes off-page activities such as building quality backlinks and improving online credibility. A well-planned SEO strategy helps businesses increase their online visibility, reach the right audience, generate leads, and build long-term growth without relying entirely on paid advertising.